Page 3 - NOVY-NORMAL-SOMMELIER.pdf

Editorial

Cast your mind back to advent 2019.
You’re gathered around the Christmas tree with your family, looking
forward to midnight. Tomorrow the whole family will head to granny and
JARO 1 / 2021 grandad’s for her acclaimed roast sirloin which will see granny dig out
CENA 99 KČ / 4,80 €
her big pot. When you wake up the day after tomorrow you’ll set off to
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a fortune teller comes on the telly and starts telling you that three months
Jak se ctí ekonomicky přežít pandemii from now, the kids will stop going to school and will barely return till the
a jak koronakrizi změnit
year’s out. You’ll all have to walk around wearing masks, all but the
v příležitost
essential shops, pharmacies and stories selling healthcare products will
close, you won’t be able to visit grannies and granddads in hospitals and
care homes for six months, plus there’ll be no theatre, cinema, football or
hockey games, and there’ll be no work Christmas parties, concerts, not
even midnight mass. There’ll be no family visits, trips to the mountains, or
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You’d soon switch such crazy notions off your screen and perhaps even
write a complaint to the TV station querying their rationale for showing
Leoš Bárta · Ondřej Beránek · Radek a Filip Bodlákovi · Thomas Brandl · Vladimír Buťa · Jan Čada · Branko Černý · Béatrice da Ros · Damir Duraković such utter gibberish!
David Falchek · Martin Fousek · Eva Gargelová · Silvia Heinrich · Renata Hlavačková · Ladislav Horčička · Jan Horešovský · Lucie Hotařová · IWSC
Daniel Kříž · Alois Lageder · Gorjan Lazarov · Jaroslav Machovec · Aaron Mandel · Pavel Maurer · Maddee McDowell · Miroslav Michalko · Adam
Yet now this is reality.
S. Montefi ore · Annemarie Morse · Martin Novotný · OIV · Michal Oškera · Lemka Otáhalová · Kateřina Ovesná · Lukáš Pololáník · Jakub Přibyl
Jakub Rejzek · Radovan Růžička · Dario Sattui · Martina Schützová · Lenka Sládková · Radek Šlancar · Soňa Španielová · Tomáš Šrom · Tomáš Šula
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time soon; not next month, this year, or even this time next year. ProWein
2020 never came to pass, ProWein 2021 has been cancelled, there’ll be
no fairs, expositions or competitions. The road ahead is paved with further
bans and restrictions along with more coronavirus and all the damage
that incurs. The world has quite possibly changed more than we are
willing to admit right now and with it we’re left with no choice but to
rethink our business.
I have spent the majority of my professional life working alongside wine,
with winemakers, for wine and for winemakers.
Initially I had the idea of making a sort of Covid handbook as a kind
of sequel to my book on PR and marketing communications in the
wine business which I dedicated to our winemakers six years back. The
linear thought process which led me to this decision was surprisingly
straightforward: if this country is failing at anything completely it’s in its
approach to communicating with citizens.
Sometimes a thing just needs to be labelled for it to be processed.
I got in touch with dozens of professionals across the country, around
Europe and overseas, both practitioners and academics and asked them
to take a moment to think and contribute their experiences and visions to
a joint project.
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shared interesting views and then there were the whole essays on the
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into a kaleidoscope of fascinating views, experiences, ideas and visions
which I attempted to merge into a logical whole. The New Normal
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survive Covid from an economic perspective while holding onto your
dignity and how can this coronacrisis be turned into an opportunity?
Do you think it‘s time to switch it in English version?
Let us know!

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Iva Bárta Kováříková
Your publisher

www.e-sommelier.cz / 3